Telegram Media Campaign Automation - Bulk sending images, videos, documents
Media Marketing Automation

Media Campaign Automation in Telegram

Launch powerful Telegram media campaigns with automated bulk sending, perfect timing, compression optimization, and detailed analytics. Reach thousands of users with images, videos, and documents while maintaining high engagement rates.

50MB
Max File Size
20/sec
Message Rate
10
Media per Album
95%
Delivery Rate

Types of Telegram Media Campaigns

Different campaign types require unique approaches for media delivery, timing, and audience engagement. Choose the right strategy based on your goals and content type.

Product Showcase Campaigns

Automated image galleries featuring products with descriptions, prices, and purchase links.

  • High-resolution product images with watermarks
  • Automated caption generation with product details
  • Integration with e-commerce platforms
  • A/B testing for different image layouts

Video Marketing Campaigns

Engaging video content delivery with thumbnail optimization and view tracking.

  • Automatic video compression for faster delivery
  • Custom thumbnail generation
  • Video performance analytics
  • Progressive quality delivery

Document Distribution Campaigns

Bulk distribution of PDFs, presentations, and educational materials.

  • Document preview generation
  • Download tracking and analytics
  • File versioning and updates
  • Access control and permissions

Educational Content Campaigns

Structured learning materials delivered in sequences with progress tracking.

  • Progressive content unlocking
  • Learning path automation
  • Completion tracking and certificates
  • Interactive quizzes and assessments

Campaign Automation Setup

1

Bot Configuration & Permissions

Set up your bot with proper permissions for media sending and group management.

# Create bot with BotFather
/newbot
Bot Name: MediaCampaignBot
Username: your_campaign_bot

# Required permissions:
- can_send_messages: true
- can_send_media_messages: true
- can_send_documents: true
- can_send_photos: true
- can_send_videos: true
2

Media Asset Preparation

Organize and optimize your media files for different campaign types and audiences.

media_campaigns/
├── images/
│   ├── products/        # 1280x1280, <5MB JPEG
│   ├── banners/         # 1920x1080, <10MB
│   └── thumbnails/      # 320x320, <1MB
├── videos/
│   ├── promotional/     # MP4, H.264, <50MB
│   └── tutorials/       # 720p, 1-3min duration
└── documents/
    ├── catalogs/        # PDF, <20MB
    └── guides/          # DOCX, <10MB
3

Campaign Logic Implementation

Build the automation logic with proper batching, error handling, and delivery confirmation.

import TelegramBot from 'node-telegram-bot-api';
import fs from 'fs';

const bot = new TelegramBot(process.env.BOT_TOKEN);

class MediaCampaign {
  constructor(name, mediaList, audienceList) {
    this.name = name;
    this.mediaList = mediaList;
    this.audienceList = audienceList;
    this.batchSize = 50;
    this.delayMs = 1000;
  }

  async sendMediaBatch(batch, mediaItem) {
    const promises = batch.map(async (chatId) => {
      try {
        if (mediaItem.type === 'photo') {
          return await bot.sendPhoto(chatId, mediaItem.path, {
            caption: mediaItem.caption
          });
        } else if (mediaItem.type === 'video') {
          return await bot.sendVideo(chatId, mediaItem.path, {
            caption: mediaItem.caption
          });
        }
      } catch (error) {
        console.error(`Failed to send to ${chatId}:`, error);
        return null;
      }
    });
    
    return Promise.allSettled(promises);
  }

  async executeCampaign() {
    for (const mediaItem of this.mediaList) {
      const batches = this.chunkArray(this.audienceList, this.batchSize);
      
      for (const batch of batches) {
        await this.sendMediaBatch(batch, mediaItem);
        await this.delay(this.delayMs);
      }
    }
  }
}
4

Monitoring & Analytics Integration

Implement tracking for delivery rates, engagement metrics, and campaign performance.

class CampaignAnalytics {
  constructor(campaignId) {
    this.campaignId = campaignId;
    this.metrics = {
      sent: 0,
      delivered: 0,
      failed: 0,
      viewed: 0,
      clicked: 0
    };
  }

  trackDelivery(status, chatId) {
    this.metrics.sent++;
    if (status === 'success') {
      this.metrics.delivered++;
    } else {
      this.metrics.failed++;
    }
    
    // Log to database
    this.saveMetric('delivery', { status, chatId, timestamp: Date.now() });
  }

  generateReport() {
    const deliveryRate = (this.metrics.delivered / this.metrics.sent) * 100;
    const failureRate = (this.metrics.failed / this.metrics.sent) * 100;
    
    return {
      campaignId: this.campaignId,
      deliveryRate: deliveryRate.toFixed(2) + '%',
      failureRate: failureRate.toFixed(2) + '%',
      totalSent: this.metrics.sent,
      ...this.metrics
    };
  }
}

Media Optimization for Campaigns

Optimization Checklist

📸 Images

  • • 1280x1280px for square posts
  • • JPEG/WebP format, <10MB
  • • 85-90% quality compression
  • • Consistent branding/watermarks

🎥 Videos

  • • MP4 H.264, <50MB
  • • 720p-1080p resolution
  • • 1-3 minute optimal length
  • • Custom thumbnail creation

Compression Scripts

# Image optimization with ImageMagick
magick input.jpg -resize 1280x1280> -quality 85 output.jpg

# Video compression with FFmpeg  
ffmpeg -i input.mp4 -c:v libx264 -crf 23 -preset medium -c:a aac -b:a 128k output.mp4

# Batch processing
for file in *.jpg; do
  magick "$file" -resize 1280x1280> -quality 85 "optimized_$file"
done

Quality Testing

  • Test on multiple devices (mobile, desktop)
  • Verify loading speed across networks
  • Check caption readability
  • Validate file size limits

Campaign Timing Strategies

Optimal Send Times

Weekdays: 9-11 AM, 2-4 PM, 7-9 PM
Weekends: 10 AM-12 PM, 6-8 PM
Time Zones: Segment by region
Avoid: Early morning, late night

Frequency Planning

Daily: News, updates (1-2 messages)
Weekly: Newsletters, summaries
Monthly: Major announcements
Event-driven: Promotions, alerts

A/B Testing

Send Times: Compare different hours
Media Types: Images vs videos
Captions: Short vs detailed
Frequency: Daily vs weekly

Smart Scheduling Implementation

class SmartScheduler {
  constructor() {
    this.timezones = {
      'US_EAST': -5,
      'US_WEST': -8, 
      'EU_CENTRAL': +1,
      'ASIA_PACIFIC': +8
    };
    this.optimalHours = [9, 11, 14, 16, 19, 21]; // 24h format
  }

  calculateOptimalTime(timezone, targetHour) {
    const now = new Date();
    const targetTime = new Date(now);
    targetTime.setHours(targetHour, 0, 0, 0);
    
    // Adjust for timezone
    const offset = this.timezones[timezone] * 60 * 60 * 1000;
    return new Date(targetTime.getTime() - offset);
  }

  scheduleMediaCampaign(campaign, audiences) {
    const schedules = [];
    
    for (const audience of audiences) {
      for (const hour of this.optimalHours) {
        const sendTime = this.calculateOptimalTime(audience.timezone, hour);
        
        schedules.push({
          campaignId: campaign.id,
          audienceSegment: audience.segment,
          scheduledTime: sendTime,
          mediaItems: campaign.mediaItems
        });
      }
    }
    
    return schedules;
  }
}

Analytics & Performance Tracking

Key Metrics to Track

Delivery Rate
95%
Open Rate
78%
Click-through Rate
12%
Engagement Rate
24%

Analytics Implementation

class CampaignTracker {
  async trackMediaSend(messageId, chatId, mediaType) {
    const event = {
      eventType: 'media_sent',
      messageId,
      chatId,
      mediaType,
      timestamp: Date.now(),
      campaignId: this.campaignId
    };
    
    await this.logEvent(event);
  }

  async trackEngagement(messageId, action) {
    // Track: view, click, forward, reply
    const event = {
      eventType: 'engagement',
      messageId,
      action,
      timestamp: Date.now()
    };
    
    await this.logEvent(event);
  }

  generateCampaignReport() {
    return {
      totalSent: this.events.filter(e => e.eventType === 'media_sent').length,
      deliveryRate: this.calculateDeliveryRate(),
      engagementRate: this.calculateEngagementRate(),
      topPerformingMedia: this.getTopMedia(),
      audienceInsights: this.getAudienceInsights()
    };
  }
}
Pro Tip: Use Telegram's inline keyboards with callback data to track user interactions precisely. Each button click provides detailed analytics about user preferences and campaign effectiveness.

Campaign Best Practices

✅ Do's

  • Segment audiences by preferences and behavior
  • Test media quality across different devices
  • Implement progressive retry logic for failures
  • Track performance metrics religiously
  • Maintain consistent branding across media

❌ Don'ts

  • Send large files without compression
  • Ignore Telegram's rate limits (20 msg/sec)
  • Send media without proper captions
  • Blast same content to all audiences
  • Skip A/B testing for optimization

Frequently Asked Questions

What's the best format for Telegram campaign media?

For images: JPEG/WebP under 10MB, 1280x1280 optimal. Videos: MP4 H.264, max 50MB, 1-2 minute duration. Documents: PDF, DOCX under 50MB with descriptive filenames.

How many media files can I send in a campaign?

Telegram allows up to 20 messages per second for bots. For campaigns, batch 50-100 recipients with 1-2 second delays between batches to avoid rate limiting.

Can I track media campaign performance?

Yes. Track delivery confirmations, view counts (for channels), click-through rates on inline buttons, and user engagement metrics through bot analytics.

How do I handle different screen sizes in campaigns?

Use responsive media: 1280x720 for landscape, 720x1280 for portrait. Test on mobile/desktop. Include text alternatives and ensure readability at all sizes.

What's the difference between album and single media sends?

Albums group 2-10 media items in one message, perfect for product galleries. Single sends allow individual captions and better tracking per item.

Ready to launch your media campaigns?

Start automating your Telegram media campaigns with intelligent scheduling, compression optimization, and detailed analytics. Reach your audience with the right content at the perfect time.